AGENDA
Thursday 27 June, 2019
This event is the third collaboration between Teradata and Oxford University's Saïd Business School, co-moderated by Oxford Professor, Andrew Stephen and Martin Willcox, Vice President Technology, Teradata EMEA.
The Future of Digital Disruption will explore research from top academics, deliver insights from fellow business leaders and provide the opportunity to discuss how digital disruption will shape the future of your industry.
The action-packed one day agenda is actively coming together. A draft agenda is below. Take a look at our confirmed speakers. Registration will begin at 09:30am. The program begins at 10:00am. The event will wrap-up with a networking reception at 16:00.
We look forward to hosting you at Oxford University.
The action-packed one day agenda is actively coming together. A draft agenda is below. Take a look at our confirmed speakers. Registration will begin at 09:30am. The program begins at 10:00am. The event will wrap-up with a networking reception at 16:00.
We look forward to hosting you at Oxford University.
| Time | Item | |
|---|---|---|
| 09.30 - 10.00 |
Arrival and Registration |
|
| 10.00 - 10.15 |
Welcome and Introduction Andrew Stephen, Associate Dean of Research and Director of FOMI, Saïd Business School and Martin Willcox, VP Technology (EMEA), Teradata |
|
| 10.15 - 10.30 |
Humanizing Growth: Highlights from the Institute for Real Growth Andrew Stephen, Associate Dean of Research, Saïd Business School |
|
| 10.30 - 11.00 |
Customer Obsessed in a Digitally Disrupted World: View from the C-Suite Chaired by Andrew Stephen, Saïd Business School and featuring David Liversidge, Director CRM Capability, Barclays; Aina Lemoen Lunde, Executive Vice President Marketing and Branding, DNB; Julie Kollman, Chief Research Officer, Kantar and Martyn Etherington, Chief Marketing Officer, Teradata |
|
| 11.00 - 11.15 |
Coffee Break |
|
| 11.15 - 11.45 |
Will Our Machines Ever Be Truly Creative? Chaired by Andrew Stephen, Associate Dean of Research, Saïd Business School and featuring Perry Nightingale, SVP, Creative AI, WPP and Felipe Thomaz, Associate Professor of Marketing, Saïd Business School |
|
| 11.45 - 12.15 |
Hyper Disruption: Live Case Studies Chaired by Andrew Stephen, Associate Dean of Research, Saïd Business School and featuring John Newman, Head of Digitalization, Audi and Oliver Ratzesberger, President and Chief Executive Officer, Teradata
|
|
| 12.15 - 13.15 |
Networking Lunch |
|
| 13.15 - 13.45 |
Transformational Outcomes Arise from Augmented Intelligence, Not Automated Intelligence |
|
| 13.45 - 14.15 |
AI Panel: Beyond Hype, Realizing Value Chaired by Martin Willcox: featuring Jan Romportl, Chief Data Scientist, O2 Czech Republic, Natalia Efremova, ML Post-doc, Oxford University, Stephen Brobst – CTO, Teradata, Sol Rashidi - EVP & Chief Data Officer, Sony Music |
|
| 14.15 - 14.30 |
Coffee Break |
|
| 14.30 - 15.00 |
Mobile Cognition Research: Do You Have a One-Second Strategy? Chaired by Andrew Stephen, Saïd Business School, and featuring Greg Stuart, CEO, Mobile Marketing Association; Ian Edwards, Planning Director, Facebook and Rhonda Hadi, Associate Professor of Marketing, Saïd Business School |
|
| 15.00 - 15.30 |
Future of Digital Disruption Chaired by Martin Willcox, VP Technology, Teradata and featuring Andrew Stephen, Associate Dean of Research, Saïd Business School and Guy Lehman, VP Data Strategy & Enablement, Walmart |
|
| 15.30 - 15.45 |
Wrap-Up and Close Andrew Stephen, Associate Dean of Research, Saïd Business School and Martin Willcox, VP Technology, Teradata |
|
| 15.45 - 17.00 |
Drinks Reception |
SPEAKERS
Professor Andrew Stephen
Director Future of Marketing Initiative, Saïd Business School
Professor Andrew Stephen is the Associate Dean of Research and L'Oréal Professor of Marketing at the Saïd Business School at the University of Oxford. Andrew is one of the world's leading academic marketing experts, with a particular emphasis on issues that lie at the intersection of marketing and technology, such as how, when, and why marketers should use new digital media channels.
His research over the last decade has made significant contributions to our understandings of social media marketing and consumer behavior in digital markets. He was recently ranked as one of the top-25 marketing professors in the world by the American Marketing Association, and first in the UK. He was also named as one of the world's top 40 business school professors under 40 by Poets and Quants.
His research answers questions such as how should companies use social media as part of their marketing strategies, how does using social media psychologically impact consumers, how do online networks impact profitability in ecommerce markets. This research has been published in leading journals such as Harvard Business Review and has received press coverage in outlets such as CNN, Forbes, Fortune, New York Times, and NPR.
Company Profile:
Oxford Saïd is the University of Oxford's centre of learning for undergraduate and graduate students in business, management and finance. With over 500 matriculated graduate students entering each year, it has the largest intake of all graduate business schools in the UK.
Martin Willcox
VP Technology (EMEA), Teradata
Martin leads Teradata’s EMEA technology pre- sales function and organisation and is jointly responsible for driving sales and consumption of Teradata solutions and services throughout Europe, the Middle East and Africa. Prior to taking up his current appointment, Martin ran Teradata’s Global Data Foundation practice and led efforts to modernise Teradata’s delivery methodology and associated tool-sets. In this position, Martin also led Teradata’s International Practices organisation and was charged with supporting the delivery of the full suite of consulting engagements delivered by Teradata Consulting – from Data Integration and Management to Data Science, via Business Intelligence, Cognitive Design and Software Development.
Martin was formerly responsible for leading Teradata’s Big Data Centre of Excellence – a team of data scientists, technologists and architecture consultants charged with supporting Field teams in enabling Teradata customers to realise value from their Analytic data assets. In this role Martin was also responsible for articulating to prospective customers, analysts and media organisations outside of the Americas Teradata’s Big Data strategy. During his tenure in this position, Martin was listed in dataIQ’s “Big Data 100” as one of the most influential people in UK data- driven business in 2016. His Strata (UK) 2016 keynote can be found at: www.oreilly.com/ideas/the-internet-of-things-its-the-sensor-data-stupid; a selection of his Teradata Voice Forbes blogs can be found online here; and more recently, Martin co-authored a series of blogs on Data Science and Machine Learning – see, for example, Discovery, Truth and Utility: Defining ‘Data Science’.
Martin holds a BSc (Hons) in Physics & Astronomy from the University of Sheffield and a Postgraduate Certificate in Computing for Commerce and Industry from the Open University. He is married with three children and is a solo glider pilot, supporter of Sheffield Wednesday Football Club, very amateur photographer – and an even more amateur guitarist.
Company Profile
Analytics. It's a $200 billion industry fueled by the speed, scale and competition of the rising digital economy. But with all the investments in analytics being made by businesses looking to gain an edge in this world, there's one question no one seems to be asking: When do we stop buying into partial solutions that over-promise and under-deliver? The answer is "now."
Teradata leverages all of the data, all of the time, so you can analyze anything, deploy anywhere, and deliver analytics that matter most to your business. We call it pervasive data intelligence, and only Teradata has the industry-leading products, expertise and services to deliver it today. It all starts with Vantage, the cloud-based platform for pervasive data intelligence. Vantage is the answer to the complexity, costs and inadequacy caused by today's approach to analytics.
Teradata Vantage delivers artificial intelligence and machine learning with scale, to deliver timely, accurate answers and intelligent automation across your enterprise. With Teradata Consulting, you'll have access to 5,000 experts around the globe and the ongoing services you need to implement pervasive data intelligence. So, you can remain focused on driving your digital transformation.
The continual investment, experimentation and uncertainty ends here. It's time to stop buying "analytics." And start investing in answers. Get the answer at teradata.com.
Oliver Ratzesberger
President and Chief Executive Officer, Teradata
Oliver Ratzesberger is President and Chief Executive Officer of Teradata Corporation. Until January 2019, he served as Teradata’s Chief Operating Officer with global operating responsibility for Teradata’s operations and led the company’s strategies for go-to-market, products, and services. He joined Teradata’s Board of Directors in November 2018.
Mr. Ratzesberger has an extensive background in analytics, big data, and software development. Prior to Teradata, he worked for both Fortune 500 and early-stage companies, holding positions of increasing responsibility in software development and IT, including leading the expansion of analytics at eBay.
A pragmatic visionary, Oliver frequently speaks and writes about leveraging data and analytics to improve business outcomes. His book with co-author Mohanbir Sawhney, “The Sentient Enterprise: The Evolution of Decision Making,” was published in 2017 and was named to the Wall Street Journal Best Seller List.
Oliver is a graduate of Harvard Business School’s Advanced Management Program and earned his engineering degree in Electronics and Telecommunications from HTL Steyr in Austria. He lives in San Diego with his wife and two daughters.
Company Profile
Analytics. It's a $200 billion industry fueled by the speed, scale and competition of the rising digital economy. But with all the investments in analytics being made by businesses looking to gain an edge in this world, there's one question no one seems to be asking: When do we stop buying into partial solutions that over-promise and under-deliver? The answer is "now."
Teradata leverages all of the data, all of the time, so you can analyze anything, deploy anywhere, and deliver analytics that matter most to your business. We call it pervasive data intelligence, and only Teradata has the industry-leading products, expertise and services to deliver it today. It all starts with Vantage, the cloud-based platform for pervasive data intelligence. Vantage is the answer to the complexity, costs and inadequacy caused by today's approach to analytics.
Teradata Vantage delivers artificial intelligence and machine learning with scale, to deliver timely, accurate answers and intelligent automation across your enterprise. With Teradata Consulting, you'll have access to 5,000 experts around the globe and the ongoing services you need to implement pervasive data intelligence. So, you can remain focused on driving your digital transformation.
The continual investment, experimentation and uncertainty ends here. It's time to stop buying "analytics." And start investing in answers. Get the answer at teradata.com.
Felipe Thomaz
Associate Professor of Marketing, Saïd Business School
Felipe Thomaz is an Associate Professor of Marketing whose research focuses on empirically modeling marketing strategy issues. Currently, this research is leading to the incorporation of social networks into the understanding of black markets (digital or otherwise) and strategies developed to stunt their growth and proliferation.
His research additionally involves questions of social networks' impact on brand and firm performance, the behavior of consumers in digital marketplaces and interactive marketing channels, as well as the development of managerial metrics that rely on abundant and timely social media data. This research on social media, digital markets, and strategic firm and brand networks includes publications in the Journal of Marketing and Journal of Service Research.
Raised in Sao Paulo, Brazil, Felipe received his Ph.D. in Marketing from the University of Pittsburgh. He also holds a master's degree in Marketing and Finance from the University of Pittsburgh, as well as a bachelor's degree in Animal Sciences from the University of Florida. Prior to joining Oxford, Felipe taught at the University of South Carolina.
Felipe's teaching responsibilities have included Marketing Management, Brand Management, Social Media Marketing and Social Media Analytics in the Professional MBA and part-time MBA programs, as well as a number of executive courses taught throughout the United States and Brazil.
Company Profile:
Oxford Saïd is the University of Oxford's centre of learning for undergraduate and graduate students in business, management and finance. With over 500 matriculated graduate students entering each year, it has the largest intake of all graduate business schools in the UK.
Martyn Etherington
Chief Marketing Officer, Teradata
Martyn Etherington is Chief Marketing Officer for Teradata, reporting to Oliver Ratzesberger, President and CEO, and a member of the Executive Leadership Team. Responsible for all aspects of Teradata's corporate marketing strategy globally, as well as brand and digital programs, Martyn focuses on the creation, delivery, and follow-through of the company's strategic marketing goals, strengthening its brand and enriching its customers' experiences.
Martyn has a distinguished track record of driving top-line results, growing market share, improving customer experience, and enhancing brands. Before joining Teradata, Martyn was Chief Marketing Officer at Cisco Jasper, a global market leader for IoT connectivity management. Prior to this role, Martyn served as Executive Vice President, Chief Marketing Officer, and Chief of Staff for Mitel, where he was responsible for driving global marketing.
Martyn has been recognized by The Economist as one of the Top 25 Social Business Leaders, by Forbes as one of the Top 50 marketers, BtoB Magazine as one of the World's Best Marketers, and The Internationalist as one of the top international marketers.
Martyn earned a national diploma in computer science from Northbrook College, United Kingdom, and served as the chair of the School of Business Advisory Board at Portland State University.
Company Profile
Analytics. It's a $200 billion industry fueled by the speed, scale and competition of the rising digital economy. But with all the investments in analytics being made by businesses looking to gain an edge in this world, there's one question no one seems to be asking: When do we stop buying into partial solutions that over-promise and under-deliver? The answer is "now."
Teradata leverages all of the data, all of the time, so you can analyze anything, deploy anywhere, and deliver analytics that matter most to your business. We call it pervasive data intelligence, and only Teradata has the industry-leading products, expertise and services to deliver it today. It all starts with Vantage, the cloud-based platform for pervasive data intelligence. Vantage is the answer to the complexity, costs and inadequacy caused by today's approach to analytics.
Teradata Vantage delivers artificial intelligence and machine learning with scale, to deliver timely, accurate answers and intelligent automation across your enterprise. With Teradata Consulting, you'll have access to 5,000 experts around the globe and the ongoing services you need to implement pervasive data intelligence. So, you can remain focused on driving your digital transformation.
The continual investment, experimentation and uncertainty ends here. It's time to stop buying "analytics." And start investing in answers. Get the answer at teradata.com.
Stephen Brobst
CTO, Teradata
Stephen Brobst is the Chief Technology Officer for Teradata Corporation. Stephen performed his graduate work in Computer Science at the Massachusetts Institute of Technology where his Masters and PhD research focused on high-performance parallel processing. He also completed an MBA with joint course and thesis work at the Harvard Business School and the MIT Sloan School of Management.
Stephen is a TDWI Fellow and has been on the faculty of The Data Warehousing Institute since 1996. During Barack Obama’s first term he was also appointed to the Presidential Council of Advisors on Science and Technology (PCAST) in the working group on Networking and Information Technology Research and Development (NITRD) where he worked on development of the Big Data strategy for the US government. In 2014 he was ranked by ExecRank as the #4 CTO in the United States (behind the CTOs from Amazon.com, Tesla Motors, and Intel) out of a pool of 10,000+ CTOs.
Company Profile
Analytics. It's a $200 billion industry fueled by the speed, scale and competition of the rising digital economy. But with all the investments in analytics being made by businesses looking to gain an edge in this world, there's one question no one seems to be asking: When do we stop buying into partial solutions that over-promise and under-deliver? The answer is "now."
Teradata leverages all of the data, all of the time, so you can analyze anything, deploy anywhere, and deliver analytics that matter most to your business. We call it pervasive data intelligence, and only Teradata has the industry-leading products, expertise and services to deliver it today. It all starts with Vantage, the cloud-based platform for pervasive data intelligence. Vantage is the answer to the complexity, costs and inadequacy caused by today's approach to analytics.
Teradata Vantage delivers artificial intelligence and machine learning with scale, to deliver timely, accurate answers and intelligent automation across your enterprise. With Teradata Consulting, you'll have access to 5,000 experts around the globe and the ongoing services you need to implement pervasive data intelligence. So, you can remain focused on driving your digital transformation.
The continual investment, experimentation and uncertainty ends here. It's time to stop buying "analytics." And start investing in answers. Get the answer at teradata.com.
John Newman (Ph.D.)
Head of Digitalization, AUDI AG
John Newman was born in the United States. He graduated with a Bachelor of Science (hons.) from The University of Chicago, and then received his doctorate degree from the Massachusetts Institute of Technology (MIT), where he was a National Science Foundation fellow. In 2006, he completed his post-doctoral research at the University of California, San Francisco.
In the same year, John started his career at the management consulting firm McKinsey & Company in the San Francisco Office. For the next 10 years he served automotive and high-tech clients in the United States, Asia and Europe, on topics related to strategy and technology commercialization. In the automotive sector his work focused on connected car technology, advanced driver assistance systems (ADAS), and automated driving.
John joined AUDI AG in 2016 as the Head of Digitalization, where he is responsible for Audi’s Digitalization Strategy. His department is focused on providing pragmatic and creative solutions to help Audi achieve the Board’s profit target for digital products and services.
Company Profile
Audi AG is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi is a member of the Volkswagen Group and has its roots at Ingolstadt, Bavaria, Germany. Audi-branded vehicles are produced in nine production facilities worldwide.
Dr. Natalia Efremova
Research Fellow in Marketing and Reputation, Saïd Business School
Dr Natalia Efremova's research focuses on applications of machine learning tools to marketing problems under the Oxford Future of Marketing Initiative.
Natalia has a background in both academia and industry research. Over the past 10 years, she has been working in the field of deep learning for image and video processing in the domains of biometrics and emotion recognition. Her work has been commended for successfully meeting challenges set for the global research community in these areas, and her research has been published in the top machine learning conferences (IEEE/FG, IJCNN, HRI, IEEE/ICME).
Previously, Natalia was an Associate Professor in the Department of Economical Mathematics and Statistics in Plekhanov’s Russian University of Economics, where she taught courses on neural networks, intelligent systems and decision-making to undergraduate and postgraduate students.
Natalia has an MBA from the University of Oxford and a PhD in Computer Science from the University of Kyoto, where she was a recipient of a Japanese Government (MEXT) Postgraduate Scholarship.
Company Profile
Oxford Saïd is the University of Oxford's centre of learning for undergraduate and graduate students in business, management and finance. With over 500 matriculated graduate students entering each year, it has the largest intake of all graduate business schools in the UK.
Jan Romportl
Chief Data Scientist, O2 Czech Republic
Jan Romportl is Chief Data Scientist at O2 Czech Republic where he helped build the data science team with a strong focus on machine learning from telco big data. He was also involved in the startup scene as Chief Science Officer at AI Startup Incubator. Jan has more than 10 years of academic research and teaching experience in AI, man-machine interaction, speech technologies and philosophy. He was Head of Department of Man-Machine Interaction at the New Technologies Research Centre, University of West Bohemia, and a senior researcher at the Department of Cybernetics of the same university. He focuses on AI safety issues and he organises the Prague AI Safety Meetup group.
Company Profile
O2 Czech Republic is a major integrated operator in the Czech Republic. It operates more than five million lines, both fixed and mobile, making it one of the Czech Republic’s leading providers of fully converged services. O2 Czech Republic is also a provider of ICT services. All these services are supported and analysed by the big data team comprising of more than fifteen people focused on predictive modelling, customer description and evaluation and also new areas of research based on deep learning.
Aina Lemoen Lunde
Executive Vice President, Marketing and Branding, DNB
Aina Lemoen Lunde is the Executive Vice President for Marketing and Branding in DNB, Scandinavia’s largest bank. Under her leadership, the marketing and branding division in DNB has been ranked as number one in Norway, by business peers. Formerly, Aina has held numerous marketing positions including Partner and Creative Director in the PR-agency PR-operatørene; Communication Manager in the Norwegian Brewery Association; Consultant at Burson-Marsteller (WPP), External Affairs assistant in The Coca-Cola Company and other. She is also the author of several books, covering topics such as content management and market PR.
Aina has been a former Board member in Optimizd, a data driven marketing company owned by DNB and Orkla. Aina has received awards for her marketing excellence including: speaker of the year by the Norwegian Advertiser Association, Marketer of the year with DNB by the Norwegian Marketer Assosiaction. "European Maverick Thinker" in Eurobest.
Company Profile
DNB is Norway's largest financial services group and one of the largest in the Nordic region in terms of market capitalisation.
The Group offers a full range of financial services, including loans, savings, advisory services, insurance and pension products for retail and corporate customers.
DNB’s bank branches in Norway, in-store postal and banking outlets, Post office counters, Internet banking, mobile services and international offices ensure that we are present where our customers are.
We are a major operator in a number of industries, for which we also have a Nordic or international strategy. DNB is one of the world’s leading shipping banks and has a strong position in the energy sector, and the fisheries and seafood industry.
Sol Rashidi
EVP and Chief Data Officer, Sony Music
Sol Rashidi is EVP and Chief Data Officer at Sony Music. Prior to that she was Chief Data & Cognitive Officer, Royal Caribbean International.
Sol currently holds 3 patents in the Information Management space. She is a keynote at several conferences speaking on topics such as Machine Learning, Cognitive Computing, Data & Analytics, and Emerging Operating Models. Prior to joining Royal Caribbean, Sol was a Partner at Ernst & Young in the Data & Analytics practice, and before that she was a part of the 1st generation of leaders taking WATSON to market at IBM. Sol believes in bringing together people, processes, and technology to cultivate environments that are innovative, driven, and collaborative. A Thought Leader in the Data, Robotics, AI, and IT space. Sol solves complex business, IT and operational problems-assisting companies with transformation.
Company Profile
Sony Music Entertainment, known as Sony Music, is an American global music conglomerate owned by Sony and incorporated as a general partnership of Sony Music Holdings Inc. through Sony Entertainment Inc., a subsidiary of Sony Corporation of America, which in turn is a subsidiary of the Japanese Sony Corporation.
Greg Stuart
CEO, Mobile Marketing Association (MMA)
Greg Stuart is the CEO of the Mobile Marketing Association (MMA), the leading global media trade group focused on architecting the future of marketing, which is increasingly spearheaded by mobile. Over the past 7+ years, Greg has transformed the once-bankrupt association, attracting major marketers and media/tech company leaders to lock arms and advance the marketing industry.
Greg is a long-standing marketing industry thought-leader on the future of marketing that is either mobile dominant or influenced by mobile’s new connected dynamics. Two of his three decades in marketing have focused purely on digital and emerging technology. He has served as CMO, CRO in addition to CEO at companies across the media landscape such as Y&R, Sony Online Ventures, Cars.com and Flycast Ad Network (IPO’d 1999) and more. He also turned around and built the Interactive Advertising Bureau (IAB), the trade group for interactive advertising. There are IABs in more than three dozen countries. Also, in the last ten years, Greg has invested in and advised CEOs of two dozen venture-backed businesses, which have now transacted for well over $2.5 billion.
In addition to being a sought-after international speaker (Jakarta to London to Buenos Aires to Shanghai) and a member of the National Speakers Association, Greg is the co-author of What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds, which was recognized by AdAge as the No. 1 book of the “10 books you should have read”.
Industry authorities have awarded Greg for his work as a pioneer in emerging media. In 2006, AdAge selected Greg as part of the “10 Who Made Their Mark” alongside Jay-Z and Chad Hurley (YouTube) and he is a regular contributor to leading publications for his views on the future of marketing.
Company Profile
The MMA's mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer consumer engagement.
David Liversidge
Director of CRM, Barclays
David has worked in a variety of digital leadersh8ip roles at Barclays over the last 5 years, and currently leads the CRM Capability function in the UK. Prior to working at Barclays, David spent 8 years at Google working in the UK and across Europe, leading relationships with strategic financial services clients and developing new approaches to enable better ROI measurement and attribution. David has a degree from Oxford University and has lived and worked outside the UK for large parts of his career and life.
Company Profile
Barclays plc is a British multinational investment bank and financial services company, headquartered in London. Apart from investment banking, Barclays is organised into four core businesses: personal banking, corporate banking, wealth management, and investment management.
Julie Kollman
Chief Research Officer, Kantar
Julie Kollman joined Kantar in 2017 as Chief Research Officer. Prior to that, she has held country, regional and global leadership roles in Consumer, Shopper and Retailer Insights at Nabisco, PepsiCo, Allied-Domecq, Kraft and SABMiller, across North America, Latin America, Europe, Middle East and Africa.
Company Profile
Kantar was founded in 1993 and characterizes itself as “data, insights and consulting company”. It has more than 30,000 employees working in 100 countries in various research disciplines, including social media monitoring, advertising effectiveness, consumer and shopper behavior and public opinion.
Ian Edwards
Planning Director, Facebook
Ian is Planning Director at Facebook. He was the first comms planner at Facebook globally. Prior to this, Ian spent 14 years working as the head of strategy at some of the biggest agencies in London working on accounts as diverse as the Government, Lloyds Banking Group, Virgin Money, The National Lottery, AB Inbev, P&G, The Post Office Financial Service, Hiscox Insurance, IKEA, Orange, Diageo, Coca-Cola among others. Ian has recently had his paper “I believe in the Darwinian Evolution of brands” published in the book “What is a 21st Century Brand? New thinking from the next generation of agency leaders”. He also writes for Admap and the Huffington Post.
Company Profile
Facebook, Inc. is an American online social media and social networking service company based in Menlo Park, California. It was founded by Mark Zuckerberg, along with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.
Perry Nightingale
SVP, Creative AI, WPP creative agency
Perry is a passionate software engineer, currently specialising in artificial intelligence, identified by Creativity magazine in the US as one of the pioneers in the new industry genre of Creative Technologists and listed in the AdAges's 50 most influential people in media. He works with WPP creative agencies around the world on groundbreaking new campaigns and advises major clients on digital disruption and brand-led innovation, as well as thought-leadership around ai, creativity and ethics.
Company Profile
WPP is a creative transformation company that builds better futures for people, clients and communities. WPP plc is a British multinational advertising and public relations company with its main management office in London, England, and its executive office in Dublin, Ireland.
Guy Lehman
VP Data Strategy & Enablement, Walmart
Guy is the VP Data Strategy & Enablement for Walmart, leading enterprise-wide data standards, policy compliance, data transformation, and self-service data access for one of the world’s largest data footprints. Charged with managing the Digital Data Services, Technical Data Services, and Data Program Development teams at Walmart, he oversees many global strategic initiatives like CCPA, as well as multiple omnichannel and data asset sharing business functions. A leader in the field of data asset strategy and value creation, Guy has deep experience in unlocking and developing new value from data through products, services, and analytics capabilities.
His background spans leadership roles requiring expertise in data strategy, enablement, analytic solutions, data management, product development, IoT, governance, third party data acquisition, technology/platforms, partnerships, and M&A. These roles traverse several distinct verticals including Retail, Industrial IoT, Aerospace, Healthcare, Financial & Risk Management Services, and Travel Automation. Additionally, Guy has developed and executed data strategies in both startups and Fortune 500 companies.
Prior to joining Walmart, Guy was responsible for Global Data Strategy and Big Data Development at Honeywell. Guy has also held leadership roles focused on delivering value from data and analytics at Dun and Bradstreet, and at startup companies MDX/Vitals and Cortera.
Guy is a graduate of Rutgers University where he earned a BS in Finance/Computer Science, as well as an MBA. He continues his commitment to Rutgers as a board member on their Big Data and Analytics Advisory board. He is a resident of Northern NJ.
Company Profile
Walmart Inc. is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores.
Rhonda Hadi
Associate Professor of Marketing, Saïd Business School
Rhonda’s research focuses on consumer interactions with technology and sensory marketing. This area of research represents an exciting and practical area of study, as consumers frequently experience sensations in their surrounding environments, while interacting with products, and when engaging with marketing communications. Her work, accordingly, has implications for product manufacturers, service industries, retailers, software developers, and public policy makers.
Rhonda’s research has been published in leading journals such as the Journal of Consumer Psychology and Appetite. Her work had been selected as a ‘Must Read' by the Marketing Science Institute, and she frequently shares her expertise with the media, including interviews with the BBC.
Rhonda has an MBA from Cornell University and earned MPhil and PhD degrees in marketing from Baruch College, City University of New York. She is a recipient of the John Elliot Teaching Award, and has given invited academic and industry talks in North America, Europe, Asia, and the Middle East. At Oxford, she is a fellow of Green Templeton College.
Company Profile
Oxford Saïd is the University of Oxford's centre of learning for undergraduate and graduate students in business, management and finance. With over 500 matriculated graduate students entering each year, it has the largest intake of all graduate business schools in the UK.
LOCATION
Venue
Pembroke College, Oxford, St. Aldates, Oxford OX1 1DW
Parking is limited at Pembroke College , the venue is best accessed via public transport.
The venue is a 15 minute walk from Oxford station.
If you have any queries, please contact Teradata Marketing by emailing us or calling +44(0)208 929 9315.
REGISTRATION
Future of Digital Disruption
Register for this exclusive, invitation-only event to learn from top academics, gain insights from fellow business leaders and discuss what how digital disruption will shape the future of your industry.
ABOUT
Future of Digital Disruption
The Future of Digital Disruption is a collaboration between Teradata and Oxford University's Saïd Business School as part of The Future of Marketing Initiative. It will explore research from top academics, deliver insights from global business leaders and provide an opportunity to discuss how digital disruption will shape the future of industry.
Future of Marketing Initiative
No single organisation can take on the new challenges of the digital transformation of marketing on its own. And no business school should conduct research and teach current and future leaders without true industry collaboration and partnership. As such, Professor Stephen and Oxford Saïd have launched the Oxford Future of Marketing Initiative.
This is a unique approach in which we will forge strong, mutually-beneficial ties between Oxford Saïd and marketing and technology industry leaders. Together, we will discuss, debate, and address the challenges and opportunities that lie ahead for marketing in our increasingly digitised, socially interactive, and technologically complex world.
The aim of the Oxford Future of Marketing Initiative is simple: to build a world-class community of like-minded academics and practitioners with a deep interest in issues that lie at the bleeding-edge of marketing. We will bring together high-level industry partners representing major brands, agencies, and technology companies – the key players who are shaping (and being shaped by) the future of marketing.
2018 Event
Last years event, The Future of Marketing, was held at Worcester College, Oxford. The second event of it’s kind, the event provided exceptional presentations from a range of both academic and industry leaders. Catch up on some of last year's Key Takeways.
Last year's video
2018 Agenda
| Time | Item | |
|---|---|---|
| 09.30 - 10.00 |
Arrival and registration |
|
| 10.00 - 10.15 |
Welcome and introduction Andrew Stephen, Saïd Business School & Martin Willcox, Teradata |
|
| 10.15 - 10.45 |
The transformative power of data Seth Rogin, President & CEO - Nucleus Marketing Solutions and Associate Fellow of Saïd Business School |
|
| 10.45 - 11.15 |
A dynamic model of customer efficiency Gary Class, Senior Vice President - Wells Fargo |
|
| 11.15 - 11.30 |
Coffee break |
|
| 11.30 - 12.15 |
The future of marketing view from the C-suite - panel discussion Chaired by Martin Willcox - Featuring Alan Crawley, CEO at Optima Partners; Ann Steer, CCO at N Brown; David Radford, CMO at Allianz; and Julie Kollman, CRO at Kantar |
|
| 12.15 - 12.45 |
Future of marketing skills Andrew Stephen, Head of the Marketing Faculty and Director of Oxford Future of Marketing Initiative - Saïd Business School |
|
| 12.45 - 13.30 |
Networking lunch |
|
| 13.30 - 14.00 |
How consumers behave across screens changes the ad effectiveness game Jeff Ha, Marketing Science at Facebook |
|
| 14.00 - 14.30 |
Machines marketing to machines Yasmeen Ahmad, Customer Success Director - Teradata |
|
| 14.30 - 15.00 |
The survival guide to Blockchain Felipe Thomaz, Associate Professor of Marketing - Saïd Business School |
|
| 15.00 - 15.30 |
Operationalising the future of marketing - panel discussion Chaired by Martin Willcox - Featuring Andrew Stephen, Head of the Marketing Faculty at Saïd Business School; Tjark Verhoeven, Marketing Technologist at Loyalty Management Netherlands (Air Miles); and Yasmeen Ahmad, Customer Success Director at Teradata |
|
| 15.30 - 15.45 |
Wrap-up and close Andrew Stephen, Saïd Business School & Martin Willcox, Teradata |
|
| 15.45 - 17.00 |
Drinks reception |
Last year's images
